McDonald’s Japan: A Story of Success, Struggles, and Reinvention
When I think of America—the first things that come to mind are Coca-Cola, towering skyscrapers, New York City, and, of course, hamburgers. More specifically, McDonald's. As a kid, I used to watch Adam Sandler movies and other American comedies where the characters devoured burgers with such delight that I couldn't help but crave one myself. I don’t remember exactly when I had my first McDonald’s burger, but I believe it was during a trip abroad in my teenage years. At the time, just tasting a...
